- What is the average email open rate?
- What percentage of emails are opened on mobile?
- Are email open rates declining?
- Should I put my name in the subject line?
- Who uses email the most?
- What is a good email bounce rate?
- What’s a good email open rate 2020?
- What is a good CTR?
- What is a good subject line?
- How many emails are opened on mobile devices 2019?
- What is the difference between open rate and click to open rate?
- Which country uses email the most?
- What is a click to open rate?
- What percentage of emails are opened?
- How long should your email subject line be to get the most opens?
- What are the 9 steps to executing targeted emails?
- What is a good B2B email open rate?
- What are the best subject lines for emails?
What is the average email open rate?
15-25%Your average email open rate should be between 15-25%.
Your average click-through rate should be about 2.5%..
What percentage of emails are opened on mobile?
46 percentMobile Email Marketing Statistics The fact that a large number of users open their email on mobile devices is nothing new. But we’re almost at the official tipping point in 2020 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile.
Are email open rates declining?
Until 2019, that is. Between 2015 to 2018, the average open rate for email was steady – hovering at 24% globally. However, in 2020, the average open rate dropped to 21.3% (a slight decrease compared to 2019).
Should I put my name in the subject line?
Do keep it to the point. Your subject line should be from 60 to 70 characters in length. (For reference sake, that previous sentence contains 64 characters.) Don’t include your company’s name or your product’s name in the subject line if you’re promoting a general checklist or industry research report.
Who uses email the most?
As of the measured period, over 91 percent of 15 to 24 year old U.S. internet users accessed online mail….Percentage of internet users in the United States who use e-mail as of November 2019, by age group.Share of users15-2490%25-4493.6%45-6490.1%65+84.1%Jan 27, 2021
What is a good email bounce rate?
2%In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.
What’s a good email open rate 2020?
18.0%A high-level overview of overall email marketing statistics for 2020: Average open rate: 18.0% Average click-through rate: 2.6%
What is a good CTR?
The average CTR in AdWords is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good Google Ads click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.
What is a good subject line?
Keep the subject line short – 7 words and 41 characters are optimal. Use emojis to help your subject line stand out. Just don’t overdo it. Make the subject line unique to the recipient.
How many emails are opened on mobile devices 2019?
In 2019, the number of emails opened on mobile devices was 41.9%, while desktop opens accounted for just 18.2%. With the bulk of mobile email opens happening on iOS devices, the percentage of iPhone-driven email opens was the highest, at 38%, while for PC, that number was at 34%.
What is the difference between open rate and click to open rate?
The open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line and preview. Your clickthrough rate (CTR) measures the percentage of recipients who clicked on the links in your email against the total number of subscribers who received the email.
Which country uses email the most?
DenmarkThe share of individuals who send or received e-mails was highest in Denmark, with 96 percent of individuals using the internet in this way….Spain201768%201869%201972%202076%12 more columns•Mar 18, 2021
What is a click to open rate?
The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action.
What percentage of emails are opened?
20.94%Average Email Open Rates by Industry. What Open Rate Is: The percentage of email recipients who open a given email. We found that the average open rate across all industries is 20.94%.
How long should your email subject line be to get the most opens?
1. Shorter subject lines: As discussed above, research shows around 41 characters is the optimal length for a subject line. Still, some marketing experts suggest going even shorter. Backlinko founder Brian Dean says subject lines which on average do not exceed 16 characters have significantly higher open rates.
What are the 9 steps to executing targeted emails?
9 Steps to Running a Successful Email Marketing CampaignStep 1: Define Your Goals. … Step 2: Define Your Offer. … Step 3: Build Your Targeted Email List. … Step 4: Consider Different Email Campaign Types. … Step 5: Choose Your Subject Line and Write Your Copy. … Step 6: Design Your Email. … Step 7: Test Your Emails. … Step 8: Schedule it.More items…•Jul 30, 2020
What is a good B2B email open rate?
15.1%As a marketer, you need to look at more than your open rate. For B2B marketers, we have some good news. B2B emails actually have a higher click-through rate than B2C emails: 3.2% and 2.1% respectively. The average open rate for B2B email is 15.1% but enjoys a higher click-through rate than B2C email.
What are the best subject lines for emails?
Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work……In another study from Adestra, which looked at over 125K email campaigns, the top performing subject line keywords were:“monthly”“thanks”“*|*|*|”“bulletin”“golden”“iPhone”“breaking”“order today”More items…•Feb 2, 2021